LET’S TALK DENIM:

DENIM [DEN]+[UHM]: A sturdy cotton twill fabric typically woven with indigo-dyed warp yarn and undyed weft yarn, resulting in a characteristic blue color on the front and a white or off-white on the reverse side, but can very in weight, texture, and appearance, depending on factors such as the type of weave, dyeing techniques, and finishing processes employed during production.

The denim industry holds a storied legacy through history, especially in the Golden State of California. Once synonymous with rebellion and youth culture, denim has evolved into a versatile fashion staple that can be found in everyone’s closet. What sets this collection apart is our commitment to hand-dyeing techniques, adding a unique touch to each garment. It’s important to acknowledge the water consumption, chemical pollution, energy use, micro-plastic pollution, and other environmental costs and gives us more the reason to pursue sustainability and close-loop systems.